Atlas & Anchor

Hiya Reader! We’re in full construction mode in the Jungels house as we gear up for baby #2...🤰 Which means every day feels like a mix between Fixer Upper and mild chaos. But if I'm being honest, there’s something about the process of tearing things down and rebuilding them better that I weirdly love... Meanwhile over here in business land, a couple client wins from the last week that deserve a standing O: 👏 🎸 The amazing Linda Marie Smith SOLD OUT the world premiere of her multimedia concert...

Happy 2026, Reader! It was a heck of a holiday (+ flu) season in the Jungels house this year. Hence my brief email hiatus. But we BACK and ready to turn. it. UP in the new year. 🥳🔥 Got the brand new planner cracked open and a fresh Pilot Razor Point poised to make big things happen. Here's what I've got for ya: the one strategy EVERY biz owner should adopt this year the standout strategies that crushed it for clients in 2025 (and have earned their place on my 2026 shelf) Words of Wisdom to...

Hiya Reader! Happy Thursday! I know you’ve got turkeys to trim, lists to tackle, and potential holiday campaigns to finalize. So I’ll keep this one short. Here’s what I’ve got for ya: Your Black Friday / holiday pre-launch checklist. Don't go live without checking THESE common slip-ups first. 📋 Still agonizing over holiday email subject lines? These 5 got me to click this week. (And I'm picky.) 😍 The free tool from Google that can help you boost sales. Might seem like a weird one, but trust...

Happy November, Reader! Holiday baking has commenced early in the Jungels house... Between that and the Halloween candy haul, the sugar rush has been real. 🍪🍭 Especially for my pint-sized Barefoot Contessa... Kicking off the season with a series of emails on the best tips for getting the biggest returns on your holiday campaign. And this week's is a goody... Here's what I've got for ya: Your holiday campaign is missing THIS (don't Black Friday without it) The Chrome extension every Google...

The Q4 flurry is offish upon us, Reader. Spent the week optimizing ad campaigns, prepping marketing collateral for upcoming holiday events, and shoring up product pages. ‘Tis a rush. But if I’m being honest… I kinda live for it. 😉 Here’s what I’ve got for ya this week: More Q4 sales start with this timeless marketing truth (it’s a classic for a reason 🦄) 3 super easy marketing experiments to run in November (because knowledge is power 💪) The one marketing book that never leaves my desk (it's...

Happy fall, Reader! 🍂 Cooler Chicago temps + pumpkin bread restock at Trader Joe's + new seasons of the Great British Baking Show AND Only Murders in the Building means I’ve officially hit hibernation mode... 🙃🐻 If you’ve been following along in my emails recently, you likely know I’ve been in entrepreneurial rehab-land. I stripped my business down to the studs, reimagined it a different way, and am now building my baby back up Chip and Jo-style, with fresh marketing solutions for the...

There’s a hot debate waging in the Jungels house these days… And it’s not about the creative merits of “The Life of a Showgirl.” 💃 It’s about Minnie Mouse, “Cinderelly,” or… olive. 🫒 Halloween costumes, in case you have no idea what those three things have in common. Given the lack of ready-made olive costumes available on the internet, I’m campaigning hard for a Disney getup. My 3-year-old, however, is hell bent on using the holiday as a celebration of her very favorite food. (And let’s be...

Oh hey, Reader! Long time no chat. 😉 Just returned from our annual family sojourn out east and getting back in the groove after being gone for almost a month. Every year, the trip teaches me something new. This year’s takeaways: FOMO is REAL, even in 3-year-olds. A good team makes your business go round, even when you’re on vacay. There is actually a limit to how much Taylor Swift I can listen to on a road trip. The threshold is high, but it’s def there. September Win: Onboarded two new...

Hiya Reader! Happy back-2-school szn to those who celebrate. 😆🏫✏️ This time of year always gives me major trapper-keeper and Lisa Frank nostalgia vibes. School supply shopping always ranked up there as one of the best days of the school year for me (after the Scholastic book fairs, of course). What can I say, nerds gonna nerd. 🤓 Though lightyears past my school-supply shopping days, I did celebrate this year by buying a laminator. I’ve also since laminated everything I can get my Esse...

Happy Thursday, Reader! Is it just me or does summer seem to fly by faster every single year? Like, it's *already* PSL season?! 🎃☕ That just doesn't seem right... Here's what I've got for ya: This shift doubled my productivity (every small biz owner can use it)🦄 Flaunting some emails (because it's très cute) 🍎 The book that EVERY solopreneur needs to read (like, stat) 📘 Still buzzing from that Gilded Age finale. And wondering how I'm gonna pass the time until season 4. But as a small biz...