✏️ If I was your marketing strategist
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Questions I hear regularly from new clients (maybe you’ve had a few of these yourself 👀):
- "I’m getting people to my website, but I can’t understand why no one is reaching out!"
- "People are adding to cart, but abandoning checkout. What gives?"
- "Why isn’t anyone signing up for my lead magnet? Do I need to offer something else?"
- "I’ve been posting on social media for MONTHS and haven’t gotten a single sale. What the **** am I doing wrong?!"
If you’ve ever dealt with these questions yourself, you know how dang frustrating they can be.
It can feel like you’re sitting at your desk with a blindfold on. You try to make fixes, but it’s like swinging a bat and never hitting the pinata. 🪅
It doesn’t have to be a game of shooting in the dark, though. Because the beauty of marketing in 2025 is that you always have data.
The very first thing I do when clients bring me those questions is dig into all the information I can get my hands on:
- How many people are they getting to their website? How long do they stay? Where do they go? 🖱️
- What does the checkout experience really look like for shoppers? (Often the BEST way to figure this out is to go through the entire process yourself.) 🛒
- Is there a spot on the lead magnet sign up page where people are getting stuck? 🧲
- How many people are seeing those social posts? How many of them are clicking over to the website? 👍
Here's the thing: Data never lies. 👈👈
When you know where to look, it will always point you to where you need to focus your attention first.
✨ It’s how I’ve helped business owners double conversion rates on their websites with a single tweak.
✨ How I’ve helped a client 4X sales in 1 month with a smoother checkout flow.
Because the faster you can spot the bottleneck, the faster you can fix the RIGHT issue and move on...
...instead of wasting valuable time on guesses that could potentially make things worse.
So here's your 15 minute marketing win for the week:
- Get Google Analytics and Microsoft Clarity (more below) set up on your site if you haven’t already. Both are completely F-R-E-E to use. (They require a little coding, so if that makes you sweat, reply to this email. I’ll do it for you at zero cost. That’s how strongly I believe that every business owner needs their data. 💪)
- Name your biggest question. What has you spinning in circles right now? What are some numbers that could help you figure out where the bottleneck is occurring? Put on your Nancy Drew cap and start data sleuthing. 🕵️♀️
And if you’re not sure? ASK, friend!
Hit reply, send me your question. I’ll show you where to start, things to look out for, and easy tweaks you can do to start 4X-ing your own results.
